Capsule CRM
Clean, simple CRM with a permanent free plan — 2 users, 250 contacts, one sales pipeline. Automations, advanced reporting, and richer mail land on paid plans. Easy to learn; easy to outgrow.
- Best for
- Individuals who want a simple English-language CRM and will upgrade for automation
- Price
- Free plan (permanent, max 2 users / 250 contacts); Starter from published USD/user
- HQ
- United Kingdom
- Profile updated
- September 26, 2026
Worth it for your operation?
Pros
- Permanent free plan with a clear one-pipeline sales board
- Excellent simplicity and UX for first-time CRM users
- Public USD/GBP paid ladder when you leave Free
- Honest free limits published on the pricing page
Watch-outs
- Max 2 users and 250 contacts — among the smallest ceilings here
- Workflow automations start on Growth, not Free
- Basic reporting is a Starter feature on the public page
- No native WhatsApp; advanced mail connection is an upgrade path
Score by criterion
The dark mark on each bar is the average of the 8 CRMs in this ranking. Criteria with higher weight pull the overall score more.
A deal or opportunity board you can run on the free plan without upgrading to see stages.
A rule, sequence, or autoresponder that fires on its own on the $0 plan. Task reminders alone do not count.
Send or sync email inside the product, plus a sales report or dashboard beyond the pipeline board — all on the free plan.
Native SMS or messaging inbox on the contact or deal on the free plan. WhatsApp Business API on free also counts. Marketplace apps, browser extensions, and paid-plan-only channels do not.
How far the permanent $0 plan goes on users, contacts, and storage before you must pay. An expiring trial does not count as a ceiling.
How quickly a small team can put contacts and deals into daily use on the free plan without a consultant.
What ships natively
We only mark “yes” when the feature is part of the product — marketplace integrations or third-party apps do not count.
- No
3+ users on free
The free plan lists 3 or more users, or unlimited users
- No
5k+ contacts on free
The free plan page lists 5,000 or more contacts, or says there is no cap
- Yes
Sales pipeline
Visual sales pipeline
- No
Automation on free
A rule, sequence, or autoresponder that fires on its own on the free plan. Task reminders do not count
- No
Email on free
Send, sync, or track email inside the product on the free plan
- No
Reports on free
Sales report or dashboard on the free plan, beyond the pipeline board
- No
Native messaging
Native SMS or messaging inbox on the lead/contact card (history preserved). WhatsApp Business API also counts. Marketplace apps, Zapier, browser extensions, website chat buttons, and sibling-SKU modules do not
- No
API on free
Documented product API on the free plan. Zapier or Make alone do not count
Editorial analysis
Capsule CRM in detail
Capsule Free is a polite contact-and-pipeline notebook. Perfect for learning what a CRM feels like; not built to carry a growing team at $0.
Who it is for
A solo operator in the UK/US who wants something calmer than HubSpot and will pay Starter/Growth when automation matters. Teams of three+ should not start here expecting to stay free.
What drives the score
Learning curve is best-in-class. Pipeline exists. Almost every other free-plan flag is false by design. Ceiling is the weakest in the set.
How we read the sources
Based on capsulecrm.com/pricing Free vs Starter/Growth feature lists and the free-plan FAQ.
Frequently asked questions
Is Capsule Free just a trial?
No. Capsule documents a permanent free plan with 250 contacts, two users, and one sales pipeline, separate from the 14-day trial of paid plans.
Why is the overall score low if Capsule is so easy?
Learning curve is excellent. This vertical asks what the free plan already includes — automation, email/reporting depth, and ceiling. Capsule’s Free tier is intentionally minimal, so it ranks as a simple starter, not as the most complete $0 CRM.
Sources consulted
Everything on this profile comes from the pages below. We did not lab-test the platform.
Profile updated September 26, 2026. Found something outdated? Corrections are welcome.