Ranking · Real estate
CRMs used by US brokerages, teams, and agents — all-in-ones with IDX (Sierra Interactive, BoldTrail, Lofty, Real Geeks), CRM hubs (Follow Up Boss), budget tools (Wise Agent, Lone Wolf Relationships), paid-lead platforms (CINC), property management (AppFolio), plus generics (HubSpot, Pipedrive).
For brokerages, agent teams, property managers, and residential builders.
Comparison table
Mark required features and the table shows only who has them natively. Sort by any column.
Showing 11 of 11 CRMs
| Price | Profile | |||||||
|---|---|---|---|---|---|---|---|---|
1 Sierra Interactive Real estate CRM | 7.5 | Yes | Yes | Yes | Yes | No | From $299.95/mo | View profile → |
2 Real Geeks Real estate CRM | 7.1 | Yes | Yes | Yes | Yes | No | From $399/mo + $500 setup | View profile → |
3 AppFolio Real estate CRM | 7.0 | Yes | No | No | Yes | No | Contact for pricing | View profile → |
4 BoldTrail Real estate CRM | 6.9 | Yes | Yes | Yes | Yes | No | Contact for pricing | View profile → |
5 Follow Up Boss Real estate CRM | 6.8 | No | No | No | Yes | No | From $69/user/mo | View profile → |
6 Lofty Real estate CRM | 6.8 | Yes | Yes | Yes | Yes | No | Contact for pricing | View profile → |
7 Wise Agent Real estate CRM | 6.8 | Yes | No | No | Yes | No | From $49/mo | View profile → |
8 CINC Real estate CRM | 5.9 | Yes | Yes | Yes | Yes | No | Contact for pricing | View profile → |
9 Lone Wolf Relationships Real estate CRM | 5.7 | No | No | No | Yes | No | Contact for pricing | View profile → |
10 HubSpot CRM Generic CRM | 4.6 | No | No | No | No | No | Free plan | View profile → |
11 Pipedrive Generic CRM | 4.0 | No | No | No | No | No | Paid, in USD | View profile → |
We mark a feature as present only when it is native to the product — marketplace integrations do not count. Click a column header to sort.
Ranking
The order is the overall score — a weighted average of the six criteria with this vertical’s weights. Brokerage sales CRMs and property-management tools sit on the same yardstick on purpose. The score says what the product covers — not that a listing CRM runs a rental portfolio.
All-in-one real estate platform — SEO-oriented IDX website, native CRM, behavior-triggered nurture, and embedded dialer with published package pricing.
From $299.95/mo (Starter, annual); Essential $399.95/mo
View profileValue all-in-one — IDX website, CRM, dialer, automation, and lead tools with a published $399/month platform price.
From $399/mo + $500 setup (2 users included)
View profileProperty management performance platform — accounting, marketing and leasing, work orders, portals, and a Leasing CRM on Max. Built for rent rolls, not agent IDX lead gen.
Contact for pricing
View profileInside Real Estate’s unified platform (kvCORE + BoomTown lineage) — AI Smart CRM, configurable IDX websites, listing marketing, analytics, and transaction-management integration.
Contact for pricing
View profileCRM-first real estate hub — lead routing, action plans, calling/text/email, mobile app, and deep integrations. IDX websites come from partners, not a Sierra-style bundled site.
From $69/user/mo (Grow); $58/user/mo billed annually
View profileAgentic AI real estate platform (formerly Chime) — IDX websites, AI-powered CRM, Smart Plans, dialer/text, and lead-generation programs sold as packages.
Contact for pricing
View profileBudget real estate CRM with flat-rate public pricing, contact automation, marketing, and transaction tracking — up to five team members on a shared login.
From $49/mo (up to 5 team members, shared login)
View profilePaid-lead and conversion platform for real estate teams — CRM, dialer, and lead generation sold together. Premium positioning; public dollar pricing is not on a simple rate card.
Contact for pricing
View profileAgent relationship CRM from Lone Wolf — contacts, AI email, automations, calendar sync, and EZ Texting add-on. The product path that absorbed LionDesk users.
Contact for pricing
View profileMature general-purpose CRM with a permanent free tier. Excellent pipeline and marketing — no native IDX, MLS inventory, or leasing administration.
Free plan (permanent); paid seats from Starter
View profileMature pipeline CRM with a large marketplace. No IDX, no MLS inventory, no leasing ledger — real estate pieces arrive via third-party apps.
Paid plans in USD (14-day trial)
View profileSide by side
Stuck between two? Open the comparison: scores by criterion, features, and an editorial verdict when one exists. Only the main duels appear here — editorial verdicts and pairs among the top five. Other pairs live on each CRM profile and at the bottom of each duel page.
Context
In the US real estate market the funnel is the visible piece. The real cycle runs through listing inventory or IDX search, portal and website leads, texts and calls, showings, offers — and when revenue is rent, leases, charges, and owner statements. Builders swap resale listings for unit mirrors and reservations. That is why a generic CRM and a vertical real estate platform do not play the same game, and a sales team is not the same buyer as a property manager.
There is a third group that is easy to confuse in a demo: the sliced stack. IDX website, dialer, transaction management, and texting are sometimes another product from the same brand — or a marketplace add-on. This yardstick marks a feature native only when it ships in the product under review. A sibling SKU, browser extension, or website chat button counts as missing — and the profile explains what lives next door.
Native messaging (SMS/dialer inbox on the lead, or WhatsApp Business API) is on the yardstick at full weight — US speed-to-lead lives in text and phone. Marketplace WhatsApp and personal-phone handoffs do not count.