In the US clinic market a “CRM” is almost never a sales board. The cycle runs through online booking, intake, a clinical chart, e-prescribing or notes, payer claims, patient payments, recalls, and follow-up. That is why a generic CRM and a practice-management suite do not play the same game — and this comparer puts both on one ranking, with explicit weights.
There is a third group that is easy to confuse in a demo: the patient-engagement layer. Online scheduling, reminders, and payments that sync into someone else’s EHR. They enter the same ranking on the same yardstick. A product that only books appointments loses on charting on purpose; a hospital-grade EHR that hides pricing loses on transparency. The score does not say “bad product” — it says what the product is.
Native messaging on the patient record (two-way SMS/inbox or WhatsApp API) is on the yardstick. One-way reminder blasts, portal-only chat, and marketplace apps do not count.
A daily rotation re-reads official pages in this cut — one category per day — price, trial, new module, URL that disappears. The box at the top says what changed and what stayed the same, so you do not have to open every vendor site. The order only moves when the public source changes the product.