Ranking · WhatsApp
CRMs and conversation platforms used by US and English-speaking teams to run WhatsApp Business — WhatsApp-first inboxes (Respond.io, WATI, Trengo, Kommo), plus general CRMs with native WhatsApp (HubSpot, Salesforce, Zoho CRM) and Pipedrive where WhatsApp arrives only via marketplace apps.
For b2c sales and support teams that need an official WhatsApp business platform inbox.
Comparison table
Mark required features and the table shows only who has them natively. Sort by any column.
Showing 8 of 8 CRMs
| Price | Profile | |||||||
|---|---|---|---|---|---|---|---|---|
1 Kommo WhatsApp CRM | 8.6 | Yes | Yes | Yes | Yes | Yes | From $25/user/mo | View profile → |
2 Respond.io WhatsApp CRM | 8.5 | Yes | Yes | Yes | Yes | Yes | From $99/mo | View profile → |
3 WATI WhatsApp CRM | 8.5 | Yes | Yes | Yes | Yes | Yes | Growth from ~$59/mo billed annually (~$69 month-to-month); message fees on WATI rate card | View profile → |
4 Trengo WhatsApp CRM | 7.6 | Yes | Yes | No | Yes | Yes | Boost from €299/mo billed annually (€349 month-to-month); Pro from €499/mo — Meta fees separate | View profile → |
5 Zoho CRM Generic CRM | 7.5 | Yes | Yes | Yes | Yes | Yes | Paid editions from Standard (~$14/user/mo billed annually); WhatsApp via Business Messaging + credits — free edition is not the WhatsApp path | View profile → |
6 Salesforce Generic CRM | 7.3 | Yes | Yes | Yes | Yes | Yes | Digital Engagement / Contact Center Digital from $75/user/mo (billed annually) on top of Service Cloud — Meta/message credits separate | View profile → |
7 HubSpot Generic CRM | 7.2 | Yes | Yes | Yes | Yes | Yes | WhatsApp on Marketing Hub or Service Hub Professional+ (Pro from ~$800–900/mo public cards); free CRM has no WhatsApp | View profile → |
8 Pipedrive Generic CRM | 4.1 | No | No | Yes | No | No | Paid, in USD | View profile → |
We mark a feature as present only when it is native to the product — marketplace integrations do not count. Click a column header to sort.
Ranking
The order is the overall score — a weighted average of the six criteria with this vertical’s weights. WhatsApp-first platforms and general CRMs sit on the same yardstick on purpose. The score says what the product covers on WhatsApp — not that a shared inbox replaces your ERP.
Sales CRM built around messengers — official WhatsApp Business Platform integration on all plans, shared inbox, templates, Flows, and pipelines. One of the clearest CRM-plus-WhatsApp stacks in the English market.
From $25/user/mo (Base); Advanced $35; Pro $45 — Meta fees separate
View profileOfficial Meta BSP conversation platform — shared WhatsApp inbox, AI agents, automation, broadcasts, and CRM sync. WhatsApp ops are the product; HubSpot/Salesforce connect next door.
From $99/mo (Starter); Growth from $199/mo — Meta fees separate
View profileWhatsApp Business Platform toolkit — shared inbox, broadcasts, chatbots, Shopify-oriented commerce flows, and official API setup. Strong when WhatsApp is the channel; thinner as a full CRM of record.
Growth from ~$59/mo billed annually (~$69 month-to-month); message fees on WATI rate card
View profileOmnichannel shared inbox with official WhatsApp Business API as a Meta partner — strong for support collaboration and AI helpdesk flows; less of a sales-pipeline CRM than Kommo.
Boost from €299/mo billed annually (€349 month-to-month); Pro from €499/mo — Meta fees separate
View profileNative WhatsApp Business messaging inside Zoho CRM (Setup → Channels → Business Messaging) on trial and paid editions. Credits cover Meta-side conversation charges; one of the most accessible native CRM+WhatsApp options for SMBs.
Paid editions from Standard (~$14/user/mo billed annually); WhatsApp via Business Messaging + credits — free edition is not the WhatsApp path
View profileWhatsApp on Salesforce Service Cloud via Digital Engagement / messaging — Omni-Channel routing, bots, and enterprise controls. Deepest enterprise stack; steepest admin and seat cost in this ranking.
Digital Engagement / Contact Center Digital from $75/user/mo (billed annually) on top of Service Cloud — Meta/message credits separate
View profileNative WhatsApp Business channel in HubSpot’s Conversations inbox — send/receive, workflows, and contact timeline logging. Requires Marketing Hub or Service Hub Professional or Enterprise; not on the free CRM.
WhatsApp on Marketing Hub or Service Hub Professional+ (Pro from ~$800–900/mo public cards); free CRM has no WhatsApp
View profileMature pipeline CRM with a Messaging app extension and marketplace WhatsApp connectors. Excellent deal board — WhatsApp is not a native first-party inbox on the lead, so inbox and official API stay false on this yardstick.
Paid plans in USD (14-day trial); WhatsApp via marketplace / Messaging app partners
View profileSide by side
Stuck between two? Open the comparison: scores by criterion, features, and an editorial verdict when one exists. Only the main duels appear here — editorial verdicts and pairs among the top five. Other pairs live on each CRM profile and at the bottom of each duel page.
Context
In the US and broader English-speaking market, WhatsApp is not the default sales channel the way it is in Brazil — SMS, phone, and email still dominate. Teams that do run WhatsApp for B2C sales or support still need the same stack: an official WhatsApp Business Platform number, a shared inbox, Meta-approved templates, and a history that does not live on one employee’s phone.
This ranking puts WhatsApp-first conversation platforms and general CRMs on one list. A product that only opens WhatsApp via a browser extension or marketplace app scores low on inbox and official API on purpose. Meta’s per-message fees sit outside every software price here — the score looks at the product plan, not the carrier bill.