Follow Up Boss
CRM-first real estate hub — lead routing, action plans, calling/text/email, mobile app, and deep integrations. IDX websites come from partners, not a Sierra-style bundled site.
- Best for
- Agents and teams that already have a website or lead sources and need a CRM hub
- Price
- From $69/user/mo (Grow); $58/user/mo billed annually
- HQ
- United States
- Profile updated
- September 26, 2026
Worth it for your operation?
Pros
- Public per-user pricing with free trial and no-contract messaging
- Connects many lead sources and IDX website partners into one pipeline
- Action plans, smart lists, dialer/text/email, and mobile app
- Pixel tracks website behavior across supported sites you already own
Watch-outs
- Not a native IDX website builder — site is integration, so `site` stays false
- No native property MLS inventory product like an all-in-one
- Calling is an add-on on Grow ($33/user on the public pricing page)
- No Meta WhatsApp inbox
Score by criterion
The dark mark on each bar is the average of the 11 CRMs in this ranking. Criteria with higher weight pull the overall score more.
Property cards or unit inventory, matching to the lead, and a commercial proposal without a parallel spreadsheet.
Simulate a purchase mortgage (or a builder’s loan pipeline) without sending the client to another portal. Tenant screening is not mortgage credit.
Lease, collections, owner statements, or post-close assistance. A “won” stage in the funnel is not portfolio administration.
Native SMS or messaging inbox on the lead card, with team history. WhatsApp Business API also counts. Marketplace apps, extensions, and website buttons do not.
Public plan in USD, trial, and what sits outside the monthly fee. A mandatory add-on for day-to-day work lowers the score.
English UI, listing and showing vocabulary, and time until an agent can work without a long implementation project.
What ships natively
We only mark “yes” when the feature is part of the product — marketplace integrations or third-party apps do not count.
- No
Property inventory
Property listing or unit board inside the CRM
- No
Listing portals
Publishes listings or receives leads from portals (Zillow, Realtor.com, and similar) without a spreadsheet
- No
Brokerage website
Brokerage or builder website is part of the product, not a separate contract
- Yes
Native messaging
Native SMS or messaging inbox on the lead/contact card (history preserved). WhatsApp Business API also counts. Marketplace apps, Zapier, browser extensions, website chat buttons, and sibling-SKU modules do not
- Yes
Showing calendar
Showing or appointment calendar in the CRM
- No
Proposal or contract
Creates a commercial proposal or contract in the product, not just a pipeline stage
- No
Financing
Credit simulation or underwriting in the product — solar or real estate, depending on the vertical
- Yes
Agent app
Agent app published by the vendor itself
Editorial analysis
Follow Up Boss in detail
Follow Up Boss is the CRM hub the industry recommends when you already bought a website. Grow is publicly $69/user/month ($58 annual). Calling is called out as an add-on on Grow. The product pitches unlimited contacts, lead sources, and integrations — not a bundled IDX theme.
Who it is for
Teams whose pain is speed-to-lead, routing, and accountability across Zillow, Facebook, and a site they already run. If you need one vendor for SEO IDX + CRM, Sierra or Real Geeks fit the yardstick better.
What drives the score
Price and learning curve are excellent. Inventory/portals/site are intentionally weak on native flags — that is the product shape. Messaging is strong for SMS/call on the lead. Meta WhatsApp is separate.
How we read the sources
Based on followupboss.com pricing, integrated websites, and Pixel pages.
Frequently asked questions
Why doesn’t Follow Up Boss rank first?
On a yardstick that weights property inventory, portals, and website as native product, a CRM hub that integrates those pieces scores lower by design. FUB is often the best CRM-first choice — this ranking measures coverage, not popularity.
Does FUB include a website?
FUB documents integrated IDX website partners and Pixel tracking. The website is not sold as Sierra-style bundled IDX inside the CRM SKU, so `site` and `portais` stay false under the native-only rule.
Sources consulted
Everything on this profile comes from the pages below. We did not lab-test the platform.
- Follow Up Boss pricing(www.followupboss.com)
- Integrated IDX websites(www.followupboss.com)
- Follow Up Boss Pixel(www.followupboss.com)
Profile updated September 26, 2026. Found something outdated? Corrections are welcome.