Lofty
Agentic AI real estate platform (formerly Chime) — IDX websites, AI-powered CRM, Smart Plans, dialer/text, and lead-generation programs sold as packages.
- Best for
- Agents, teams, and brokers that want AI automation plus IDX and lead gen
- Price
- Contact for pricing
- HQ
- United States
- Profile updated
- September 26, 2026
Worth it for your operation?
Pros
- IDX website + AI CRM + Smart Plans in one platform narrative
- Heavy AI story — lead scoring, autonomous engagement, appointment setting
- Dialer, email, and mass/auto texting documented on package pages
- Agent, team, broker, and enterprise package matrix published (quote-based)
Watch-outs
- No public dollar prices on the official packages page — request pricing
- Lead-gen and ad-management fees can sit beside the platform fee
- No Meta WhatsApp inbox
- Not a property-management accounting suite
Score by criterion
The dark mark on each bar is the average of the 11 CRMs in this ranking. Criteria with higher weight pull the overall score more.
Property cards or unit inventory, matching to the lead, and a commercial proposal without a parallel spreadsheet.
Simulate a purchase mortgage (or a builder’s loan pipeline) without sending the client to another portal. Tenant screening is not mortgage credit.
Lease, collections, owner statements, or post-close assistance. A “won” stage in the funnel is not portfolio administration.
Native SMS or messaging inbox on the lead card, with team history. WhatsApp Business API also counts. Marketplace apps, extensions, and website buttons do not.
Public plan in USD, trial, and what sits outside the monthly fee. A mandatory add-on for day-to-day work lowers the score.
English UI, listing and showing vocabulary, and time until an agent can work without a long implementation project.
What ships natively
We only mark “yes” when the feature is part of the product — marketplace integrations or third-party apps do not count.
- Yes
Property inventory
Property listing or unit board inside the CRM
- Yes
Listing portals
Publishes listings or receives leads from portals (Zillow, Realtor.com, and similar) without a spreadsheet
- Yes
Brokerage website
Brokerage or builder website is part of the product, not a separate contract
- Yes
Native messaging
Native SMS or messaging inbox on the lead/contact card (history preserved). WhatsApp Business API also counts. Marketplace apps, Zapier, browser extensions, website chat buttons, and sibling-SKU modules do not
- Yes
Showing calendar
Showing or appointment calendar in the CRM
- No
Proposal or contract
Creates a commercial proposal or contract in the product, not just a pipeline stage
- No
Financing
Credit simulation or underwriting in the product — solar or real estate, depending on the vertical
- Yes
Agent app
Agent app published by the vendor itself
Editorial analysis
Lofty in detail
Lofty (ex-Chime) sells an AI-first all-in-one: IDX site, CRM, Smart Plans, dialer/text, and optional lead-gen programs. Package pages list Agent / Team / Broker / Enterprise capabilities and send you to request pricing.
Who it is for
Teams that want the platform to chase leads when agents do not — and who will tolerate a quote plus possible ad-management add-ons.
What drives the score
Inventory/site/portals are strong. Price is hurt by opacity. Messaging scores for native SMS/inbox on the record. AI claims are vendor narrative; scores follow feature presence and public pricing rules, not lab tests of bot conversion.
How we read the sources
Based on lofty.com, price-packages, and the CRM marketing page.
Frequently asked questions
Is Lofty the same as Chime?
Lofty is the current brand for the platform formerly widely known as Chime Technologies. Use Lofty as the product name in 2026 comparisons.
Why is financing false?
Lofty documents IDX, CRM, AI, and lead gen. Native purchase-mortgage simulation inside the CRM is not a clear public claim, so the feature stays false.
Sources consulted
Everything on this profile comes from the pages below. We did not lab-test the platform.
Profile updated September 26, 2026. Found something outdated? Corrections are welcome.