Kommo
Sales CRM built around messengers — official WhatsApp Business Platform integration on all plans, shared inbox, templates, Flows, and pipelines. One of the clearest CRM-plus-WhatsApp stacks in the English market.
- Best for
- Sales teams that want a pipeline CRM with official WhatsApp on every plan
- Price
- From $25/user/mo (Base); Advanced $35; Pro $45 — Meta fees separate
- HQ
- United States (Kommo Inc.; product formerly amoCRM)
- Profile updated
- September 26, 2026
Worth it for your operation?
Pros
- Official WhatsApp integration documented on every plan, free to install
- Pipeline CRM and messenger inbox in one product — not a thin channel add-on
- Public USD seat pricing from $25/user/mo with a 14-day trial
- Templates, WhatsApp Flows, catalogs, and multi-number limits published by plan
Watch-outs
- Seat-based pricing grows with team size faster than flat BSP starter plans
- Omnichannel/AI breadth is narrower than Respond.io for pure support volume
- Number limits on Base/Advanced can force plan upgrades for multi-brand teams
- Less “enterprise Digital Engagement” governance than Salesforce
Score by criterion
The dark mark on each bar is the average of the 8 CRMs in this ranking. Criteria with higher weight pull the overall score more.
WhatsApp opens inside the product on the contact or deal, with assignment so more than one person can work the same number.
Connects to the WhatsApp Business Platform (Cloud API / BSP). QR-code “WEB” sessions and unofficial bridges do not count.
Broadcasts or blasts plus Meta-approved message templates for re-engagement outside the 24-hour window.
Deal or contact history, multi-agent queues, chatbots, and CTWA-style lead capture — how far WhatsApp is first-class in the product.
Public plan in USD (or clear EUR/USD), trial, and whether Meta message fees are called out separately. Opaque enterprise quotes lower the score.
English UI, WhatsApp Business vocabulary (templates, 24-hour window, WABA), and time until the first shared inbox is live.
What ships natively
We only mark “yes” when the feature is part of the product — marketplace integrations or third-party apps do not count.
- Yes
In-product inbox
WhatsApp opens inside the product on the contact or deal. Browser extensions and third-party modules do not count
- Yes
Official API
The product connects to the official WhatsApp API (WhatsApp Business Platform). Web session, QR code, or “WEB version” do not count
- Yes
Sales pipeline
Visual sales pipeline
- Yes
Multi-agent inbox
More than one person works the same number, with queue or assignment
- Yes
Native chatbot
Flow builder or conversation agent in the product itself
- Yes
Campaigns
Broadcast or blast to a list, inside the product
- Yes
Meta message templates
Creates or sends Meta-approved message templates
- Yes
Vendor mobile app
App published by the vendor itself
Editorial analysis
Kommo in detail
Kommo is the CRM a WhatsApp-heavy sales team buys when they want deals and DMs in one login. Official API, templates, and a real pipeline — not a marketplace bridge.
Who it is for
SMB and mid-market sales orgs that close in WhatsApp (and Instagram) and want the CRM to be the inbox. Pure support desks with email + voice may prefer Trengo or Salesforce Service.
What drives the score
Inbox, API, and conversation CRM depth are strong. Price scores well because Base publishes $25/user. Campaigns are solid but not the sole reason to buy versus a broadcast-first BSP.
How we read the sources
Based on kommo.com, the public tariff page (Base/Advanced/Pro USD), and the WhatsApp pricing calculator (Meta fees called out separately).
Frequently asked questions
Does every Kommo plan include WhatsApp?
Kommo documents the WhatsApp Business integration as available on all plans and free to install. You still need a Meta WhatsApp Business Account and you pay Meta’s template/message rates separately.
Is Kommo the same as amoCRM?
Yes — Kommo is the international brand of the product formerly known as amoCRM. Same messenger-first CRM lineage, English product and USD pricing for this market.
Sources consulted
Everything on this profile comes from the pages below. We did not lab-test the platform.
Profile updated September 26, 2026. Found something outdated? Corrections are welcome.