Comparison · Free plans

Attio vs Capsule CRM

Two paths for free plans sales: a generic CRM versus a generic CRM.

Updated September 26, 2026

Higher scoreInternational CRM

Attio

7.5

Strongout of 10

Modern relationship CRM with a permanent free plan for up to 3 seats and 50,000 records — email sync, API, reports, and workflows on $0. Built for startups more than classic SMB lead-routing.

Free plan (permanent, up to 3 seats); Plus from published USD/seat

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International CRM

Capsule CRM

4.5

Weakout of 10

Clean, simple CRM with a permanent free plan — 2 users, 250 contacts, one sales pipeline. Automations, advanced reporting, and richer mail land on paid plans. Easy to learn; easy to outgrow.

Free plan (permanent, max 2 users / 250 contacts); Starter from published USD/user

Read full profile Official site

Criteria where Attio wins

Ties

Criteria where Capsule CRM wins

Score by criterion

In green, who wins the criterion. The overall score uses free plans weights: free-plan ceiling and automation on free weigh more.

CriterionAttioCapsule CRM

Pipeline on free1×
A deal or opportunity board you can run on the free plan without upgrading to see stages.
8.0
7.4
Automation on free1.3×
A rule, sequence, or autoresponder that fires on its own on the $0 plan. Task reminders alone do not count.
7.8
2.5
Email and reporting on free1×
Send or sync email inside the product, plus a sales report or dashboard beyond the pipeline board — all on the free plan.
8.2
3.5
Messaging on free0.7×
Native SMS or messaging inbox on the contact or deal on the free plan. WhatsApp Business API on free also counts. Marketplace apps, browser extensions, and paid-plan-only channels do not.
2.0
1.5
Free-plan ceiling1.4×
How far the permanent $0 plan goes on users, contacts, and storage before you must pay. An expiring trial does not count as a ceiling.
9.0
3.8
Learning curve0.8×
How quickly a small team can put contacts and deals into daily use on the free plan without a consultant.
7.6
9.2
Overall score
7.5
4.5

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureAttioCapsule CRM

3+ users on freeYesNo
5k+ contacts on freeYesNo
Sales pipelineYesYes
Automation on freeYesNo
Email on freeYesNo
Reports on freeYesNo
Native messagingNoNo
API on freeYesNo

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare Attio with

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