Comparison · Free plans

Attio vs HubSpot CRM

Two paths for free plans sales: a generic CRM versus an industry-built CRM.

Updated September 26, 2026

Higher scoreInternational CRM

Attio

7.5

Strongout of 10

Modern relationship CRM with a permanent free plan for up to 3 seats and 50,000 records — email sync, API, reports, and workflows on $0. Built for startups more than classic SMB lead-routing.

Free plan (permanent, up to 3 seats); Plus from published USD/seat

Read full profile Official site

US-based CRM

The default US free CRM — permanent $0 tier with contacts, deal pipelines, and a reporting dashboard. Caps at two users and 1,000 contacts; advanced automation and WhatsApp are not what the free CRM is.

Free plan (permanent, up to 2 users / 1,000 contacts); paid seats from Starter

Read full profile Official site

Criteria where Attio wins

Ties

Criteria where HubSpot CRM wins

Score by criterion

In green, who wins the criterion. The overall score uses free plans weights: free-plan ceiling and automation on free weigh more.

CriterionAttioHubSpot CRM

Pipeline on free1×
A deal or opportunity board you can run on the free plan without upgrading to see stages.
8.0
8.6
Automation on free1.3×
A rule, sequence, or autoresponder that fires on its own on the $0 plan. Task reminders alone do not count.
7.8
3.2
Email and reporting on free1×
Send or sync email inside the product, plus a sales report or dashboard beyond the pipeline board — all on the free plan.
8.2
7.8
Messaging on free0.7×
Native SMS or messaging inbox on the contact or deal on the free plan. WhatsApp Business API on free also counts. Marketplace apps, browser extensions, and paid-plan-only channels do not.
2.0
3.0
Free-plan ceiling1.4×
How far the permanent $0 plan goes on users, contacts, and storage before you must pay. An expiring trial does not count as a ceiling.
9.0
5.2
Learning curve0.8×
How quickly a small team can put contacts and deals into daily use on the free plan without a consultant.
7.6
9.0
Overall score
7.5
6.0

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureAttioHubSpot CRM

3+ users on freeYesNo
5k+ contacts on freeYesNo
Sales pipelineYesYes
Automation on freeYesNo
Email on freeYesYes
Reports on freeYesYes
Native messagingNoNo
API on freeYesYes

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare Attio with

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