Comparison · Home services

HubSpot CRM vs ServiceTitan

HubSpot CRM and ServiceTitan side by side for home services: scores by criterion, native features, and pricing.

Updated October 9, 2026

Generic CRM

HubSpot CRM

4.3

Weakout of 10

Mature general-purpose CRM with a permanent free tier. Excellent pipeline and marketing — zero native dispatch, pricebook, or maintenance agreements.

Free plan (permanent); paid seats from Starter

Read full profile Official site

Higher scoreHome-services software

Enterprise field-service platform — dispatch, call booking, invoicing, pricebook, CRM, service agreements, and native SMS with carrier fees passed through. Per-technician pricing is quote-only. Overkill for a one-truck shop.

Contact for pricing

Read full profile Official site

Criteria where HubSpot CRM wins

Ties

Criteria where ServiceTitan wins

Score by criterion

In green, who wins the criterion. The overall score uses home services weights: jobs and dispatch and quotes and pricebook weigh more.

CriterionHubSpot CRMServiceTitan

Jobs and dispatch1.4×
A live job and dispatch board — schedule, assign techs, and see today’s work without a parallel spreadsheet.
2.4
9.2
Quotes and pricebook1.2×
Quotes, estimates, or a pricebook inside the product — good/better/best or flat-rate — not a PDF from another app.
2.0
8.8
Memberships and agreements1.1×
Maintenance agreements, service plans, or memberships that renew on the customer record — not only a won job or a one-off visit.
3.5
9.0
Native messaging0.9×
Native SMS or messaging inbox on the customer or job card, with team history. WhatsApp Business API also counts. One-way “on my way” blasts and marketplace apps do not.
3.5
8.0
Price and transparency0.8×
Public plan in USD, trial, and what sits outside the monthly fee. Mandatory add-ons for day-to-day dispatch work lower the score.
9.2
3.5
Learning curve0.8×
English UI, job and membership vocabulary, and time until a CSR or owner-operator can dispatch without a months-long implementation project.
8.0
5.0
Overall score
4.3
7.6

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureHubSpot CRMServiceTitan

Jobs & dispatchNoYes
Quotes & pricebookNoYes
MembershipsNoYes
Invoicing & paymentsNoYes
FinancingNoNo
Native messagingNoYes
Sales pipelineYesYes
Vendor mobile appYesYes

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare HubSpot CRM with

Compare ServiceTitan with