Comparison · Insurance

Applied Epic vs HubSpot CRM

Applied Epic and HubSpot CRM side by side for insurance: scores by criterion, native features, and pricing.

Updated September 30, 2026

Higher scoreInsurance software

Applied Epic

7.1

Fairout of 10

Widely used browser-native AMS for growth-minded independent agencies — policy lifecycle, embedded personal and commercial quoting, insurance accounting, sales automation, and renewals. Implementation is a project; public seat prices are not on the product page.

Contact for pricing

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Generic CRM

HubSpot CRM

4.4

Weakout of 10

Mature general-purpose CRM with a permanent free tier. Excellent pipeline and marketing — zero native policy book, carrier commissions, or comparative quoting.

Free plan (permanent); paid seats from Starter

Read full profile Official site

Criteria where Applied Epic wins

Ties

Criteria where HubSpot CRM wins

Score by criterion

In green, who wins the criterion. The overall score uses insurance weights: policies and book of business and commissions and carrier money weigh more.

CriterionApplied EpicHubSpot CRM

Policies and book of business1.4×
Policy records — number, coverage, carrier, and status — without a parallel spreadsheet or a second system of record.
9.4
2.4
Commissions and carrier money1.2×
Commission tracking, splits, or carrier-statement reconciliation in the same product as the policy — not a sibling SKU or a spreadsheet.
9.0
1.8
Renewals and retention1.1×
Renewal workflow, alerts, and retention on the in-force book — not only a “won” stage or a new-business funnel.
8.8
4.5
Native messaging0.9×
Native SMS or messaging inbox on the client or policy card, with team history. WhatsApp Business API also counts. Portal-only chat and marketplace apps do not.
4.0
3.5
Price and transparency0.8×
Public plan in USD, trial, and what sits outside the monthly fee. Mandatory add-ons for day-to-day AMS work lower the score.
3.5
9.2
Learning curve0.8×
English UI, policy and commission vocabulary, and time until a producer or CSR can work without a months-long implementation project.
5.0
8.0
Overall score
7.1
4.4

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureApplied EpicHubSpot CRM

Policy book of businessYesNo
Commissions & carrier moneyYesNo
Renewals & retentionYesNo
Multi-carrier quotingYesNo
Insurance complianceYesNo
Native messagingNoNo
Sales pipelineYesYes
Vendor mobile appNoYes

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare Applied Epic with

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