Comparison · Insurance

HubSpot CRM vs Applied Epic

HubSpot CRM and Applied Epic side by side for insurance: scores by criterion, native features, and pricing.

Updated September 30, 2026

Generic CRM

HubSpot CRM

4.4

Weakout of 10

Mature general-purpose CRM with a permanent free tier. Excellent pipeline and marketing — zero native policy book, carrier commissions, or comparative quoting.

Free plan (permanent); paid seats from Starter

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Higher scoreInsurance software

Widely used browser-native AMS for growth-minded independent agencies — policy lifecycle, embedded personal and commercial quoting, insurance accounting, sales automation, and renewals. Implementation is a project; public seat prices are not on the product page.

Contact for pricing

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Criteria where HubSpot CRM wins

Ties

Criteria where Applied Epic wins

Score by criterion

In green, who wins the criterion. The overall score uses insurance weights: policies and book of business and commissions and carrier money weigh more.

CriterionHubSpot CRMApplied Epic

Policies and book of business1.4×
Policy records — number, coverage, carrier, and status — without a parallel spreadsheet or a second system of record.
2.4
9.4
Commissions and carrier money1.2×
Commission tracking, splits, or carrier-statement reconciliation in the same product as the policy — not a sibling SKU or a spreadsheet.
1.8
9.0
Renewals and retention1.1×
Renewal workflow, alerts, and retention on the in-force book — not only a “won” stage or a new-business funnel.
4.5
8.8
Native messaging0.9×
Native SMS or messaging inbox on the client or policy card, with team history. WhatsApp Business API also counts. Portal-only chat and marketplace apps do not.
3.5
4.0
Price and transparency0.8×
Public plan in USD, trial, and what sits outside the monthly fee. Mandatory add-ons for day-to-day AMS work lower the score.
9.2
3.5
Learning curve0.8×
English UI, policy and commission vocabulary, and time until a producer or CSR can work without a months-long implementation project.
8.0
5.0
Overall score
4.4
7.1

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureHubSpot CRMApplied Epic

Policy book of businessNoYes
Commissions & carrier moneyNoYes
Renewals & retentionNoYes
Multi-carrier quotingNoYes
Insurance complianceNoYes
Native messagingNoNo
Sales pipelineYesYes
Vendor mobile appYesNo

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare HubSpot CRM with

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