Comparison · WhatsApp

WATI vs Kommo

Kommo is a pipeline CRM with official WhatsApp on all plans. WATI is a WhatsApp Business Platform toolkit — inbox, broadcasts, chatbots, commerce automations. Pick Kommo for deal stages; pick WATI for campaign and chatbot volume.

Updated September 26, 2026

WhatsApp CRM

WATI

8.5

Strongout of 10

WhatsApp Business Platform toolkit — shared inbox, broadcasts, chatbots, Shopify-oriented commerce flows, and official API setup. Strong when WhatsApp is the channel; thinner as a full CRM of record.

Growth from ~$59/mo billed annually (~$69 month-to-month); message fees on WATI rate card

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Higher scoreWhatsApp CRM

Kommo

8.6

Strongout of 10

Sales CRM built around messengers — official WhatsApp Business Platform integration on all plans, shared inbox, templates, Flows, and pipelines. One of the clearest CRM-plus-WhatsApp stacks in the English market.

From $25/user/mo (Base); Advanced $35; Pro $45 — Meta fees separate

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Criteria where WATI wins

Ties

Criteria where Kommo wins

Editorial verdict

How to choose between them

Kommo wants to be your CRM. WATI wants to be your WhatsApp stack.

Kommo’s Base plan at $25/user includes the official WhatsApp integration and a real sales pipeline. WATI’s Growth plan leads with broadcasts, automations, and BSP onboarding; message fees follow WATI’s rate card.

E-commerce teams that live in abandoned-cart templates often prefer WATI. Sales teams that live in stages and activities usually prefer Kommo. Many orgs run both roles in one tool — just do not pretend the products are identical.

Score by criterion

In green, who wins the criterion. The overall score uses WhatsApp weights: shared inbox & routing and official whatsapp api weigh more.

CriterionWATIKommo

Shared inbox & routing1.4×
WhatsApp opens inside the product on the contact or deal, with assignment so more than one person can work the same number.
8.6
9.0
Official WhatsApp API1.3×
Connects to the WhatsApp Business Platform (Cloud API / BSP). QR-code “WEB” sessions and unofficial bridges do not count.
9.0
9.0
Campaigns & templates1.1×
Broadcasts or blasts plus Meta-approved message templates for re-engagement outside the 24-hour window.
9.0
8.4
Conversation CRM depth1.3×
Deal or contact history, multi-agent queues, chatbots, and CTWA-style lead capture — how far WhatsApp is first-class in the product.
8.8
9.1
Price and transparency0.9×
Public plan in USD (or clear EUR/USD), trial, and whether Meta message fees are called out separately. Opaque enterprise quotes lower the score.
7.0
8.0
Learning curve0.8×
English UI, WhatsApp Business vocabulary (templates, 24-hour window, WABA), and time until the first shared inbox is live.
7.8
7.6
Overall score
8.5
8.6

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureWATIKommo

In-product inboxYesYes
Official APIYesYes
Sales pipelineYesYes
Multi-agent inboxYesYes
Native chatbotYesYes
CampaignsYesYes
Meta message templatesYesYes
Vendor mobile appYesYes

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

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