Comparison · Education

HubSpot CRM vs Veracross

HubSpot CRM and Veracross side by side for education: scores by criterion, native features, and pricing.

Updated September 26, 2026

Generic CRM

HubSpot CRM

4.9

Weakout of 10

Mature general-purpose CRM with a permanent free tier. Excellent pipeline and marketing — no native admissions application, tuition ledger, or re-enrollment workflow.

Free plan (permanent); paid seats from Starter

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Higher scoreEducation CRM

Veracross

6.7

Fairout of 10

One-person, one-record school platform — admissions and enrollment, academics/SIS, tuition management, portals, and related school ops on a single database.

Contact for pricing

Read full profile Official site

Criteria where HubSpot CRM wins

Ties

Criteria where Veracross wins

Score by criterion

In green, who wins the criterion. The overall score uses education weights: enrollment & admissions and tuition & billing weigh more.

CriterionHubSpot CRMVeracross

Enrollment & admissions1.4×
Inquiry-to-enroll pipeline — campus visit, application, review, and decision — without a parallel spreadsheet.
4.0
8.5
Tuition & billing1.1×
Contracts, deposits, tuition plans, or student-account collections in the same product — not only a “won” stage.
2.0
8.5
Retention & re-enrollment1.1×
Student success, attrition risk, or re-enrollment for current families — not only prospecting new applicants.
4.5
8.0
Family outreach0.9×
Native SMS or messaging inbox on the candidate or family record, with team history. WhatsApp Business API also counts. Email-only, portal-only, and school apps do not.
3.5
3.5
Price and transparency0.8×
Public plan in USD, trial, and what sits outside the annual license. Opaque institutional quotes lower the score.
9.2
4.0
Learning curve0.8×
English UI, admissions vocabulary, and time until staff can work without a long implementation project.
8.2
5.5
Overall score
4.9
6.7

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureHubSpot CRMVeracross

Enrollment pipelineNoYes
Online enrollment or admissionsNoYes
Tuition & collectionsNoYes
Retention & re-enrollmentNoYes
Native messagingNoNo
Family portal or appNoYes
SIS / academic opsNoYes
Native marketingYesYes

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare HubSpot CRM with

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