Comparison · Education

HubSpot CRM vs Salesforce Education Cloud

HubSpot CRM and Salesforce Education Cloud side by side for education: scores by criterion, native features, and pricing.

Updated September 26, 2026

Generic CRM

HubSpot CRM

4.9

Weakout of 10

Mature general-purpose CRM with a permanent free tier. Excellent pipeline and marketing — no native admissions application, tuition ledger, or re-enrollment workflow.

Free plan (permanent); paid seats from Starter

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Higher scoreEducation CRM

Salesforce Education Cloud

6.4

Fairout of 10

Enterprise education CRM with published nonprofit seat pricing — recruitment and admissions, student success, academic operations claims, plus a large Salesforce ecosystem (and add-ons).

From $87/user/mo (Sales & Service Core, nonprofit pricing, billed annually)

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Criteria where HubSpot CRM wins

Ties

Criteria where Salesforce Education Cloud wins

Score by criterion

In green, who wins the criterion. The overall score uses education weights: enrollment & admissions and tuition & billing weigh more.

CriterionHubSpot CRMSalesforce Education Cloud

Enrollment & admissions1.4×
Inquiry-to-enroll pipeline — campus visit, application, review, and decision — without a parallel spreadsheet.
4.0
8.0
Tuition & billing1.1×
Contracts, deposits, tuition plans, or student-account collections in the same product — not only a “won” stage.
2.0
5.0
Retention & re-enrollment1.1×
Student success, attrition risk, or re-enrollment for current families — not only prospecting new applicants.
4.5
8.5
Family outreach0.9×
Native SMS or messaging inbox on the candidate or family record, with team history. WhatsApp Business API also counts. Email-only, portal-only, and school apps do not.
3.5
4.0
Price and transparency0.8×
Public plan in USD, trial, and what sits outside the annual license. Opaque institutional quotes lower the score.
9.2
7.0
Learning curve0.8×
English UI, admissions vocabulary, and time until staff can work without a long implementation project.
8.2
5.0
Overall score
4.9
6.4

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureHubSpot CRMSalesforce Education Cloud

Enrollment pipelineNoYes
Online enrollment or admissionsNoYes
Tuition & collectionsNoNo
Retention & re-enrollmentNoYes
Native messagingNoNo
Family portal or appNoNo
SIS / academic opsNoYes
Native marketingYesNo

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare HubSpot CRM with

Compare Salesforce Education Cloud with