Comparison · Free plans

HubSpot CRM vs Bitrix24

Two paths for free plans sales: an industry-built CRM versus a generic CRM.

Updated September 26, 2026

Higher scoreUS-based CRM

HubSpot CRM

6.0

Fairout of 10

The default US free CRM — permanent $0 tier with contacts, deal pipelines, and a reporting dashboard. Caps at two users and 1,000 contacts; advanced automation and WhatsApp are not what the free CRM is.

Free plan (permanent, up to 2 users / 1,000 contacts); paid seats from Starter

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International CRM

Bitrix24

5.4

Weakout of 10

Free-forever cloud workspace with basic CRM, tasks, chat, and 5 GB storage. FAQ states unlimited free users; the pricing table also labels Free as for 1–2 users — confirm the seat allowance in-account. Advanced CRM, WhatsApp, and automation sit on paid plans.

Free plan (permanent); paid cloud from Basic in USD

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Criteria where HubSpot CRM wins

Ties

Criteria where Bitrix24 wins

Score by criterion

In green, who wins the criterion. The overall score uses free plans weights: free-plan ceiling and automation on free weigh more.

CriterionHubSpot CRMBitrix24

Pipeline on free1×
A deal or opportunity board you can run on the free plan without upgrading to see stages.
8.6
7.0
Automation on free1.3×
A rule, sequence, or autoresponder that fires on its own on the $0 plan. Task reminders alone do not count.
3.2
3.5
Email and reporting on free1×
Send or sync email inside the product, plus a sales report or dashboard beyond the pipeline board — all on the free plan.
7.8
4.0
Messaging on free0.7×
Native SMS or messaging inbox on the contact or deal on the free plan. WhatsApp Business API on free also counts. Marketplace apps, browser extensions, and paid-plan-only channels do not.
3.0
2.5
Free-plan ceiling1.4×
How far the permanent $0 plan goes on users, contacts, and storage before you must pay. An expiring trial does not count as a ceiling.
5.2
9.2
Learning curve0.8×
How quickly a small team can put contacts and deals into daily use on the free plan without a consultant.
9.0
4.2
Overall score
6.0
5.4

Native features

Only what is part of the product counts. Marketplace integrations or third-party apps are out.

FeatureHubSpot CRMBitrix24

3+ users on freeNoYes
5k+ contacts on freeNoYes
Sales pipelineYesYes
Automation on freeNoNo
Email on freeYesNo
Reports on freeYesNo
Native messagingNoNo
API on freeYesNo

Compare with another rival

Each pair has its own page. The ranking only highlights the main duels — the rest are here and on each CRM profile.

Compare HubSpot CRM with

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