Trengo
Omnichannel shared inbox with official WhatsApp Business API as a Meta partner — strong for support collaboration and AI helpdesk flows; less of a sales-pipeline CRM than Kommo.
- Best for
- Support-led B2C teams that want WhatsApp beside email, social, and voice in one inbox
- Price
- Boost from €299/mo billed annually (€349 month-to-month); Pro from €499/mo — Meta fees separate
- HQ
- Netherlands (English product; used across Europe and English-speaking markets)
- Profile updated
- September 26, 2026
Worth it for your operation?
Pros
- Official WhatsApp Business Solution Provider with shared multi-agent inbox
- Omnichannel (email, social, SMS, voice) beside WhatsApp in one workspace
- Automation and AI (HelpMate) aimed at support resolution
- Clear published plan ladder (Boost/Pro/Enterprise) with user bands
Watch-outs
- Floor price is high for small teams (€299/mo annual Boost)
- Sales pipeline depth is secondary to the shared inbox / ticket model
- CRM integrations and advanced packs can sit as add-ons depending on plan
- EUR pricing — US buyers convert, but the public card is not USD-first
Score by criterion
The dark mark on each bar is the average of the 8 CRMs in this ranking. Criteria with higher weight pull the overall score more.
WhatsApp opens inside the product on the contact or deal, with assignment so more than one person can work the same number.
Connects to the WhatsApp Business Platform (Cloud API / BSP). QR-code “WEB” sessions and unofficial bridges do not count.
Broadcasts or blasts plus Meta-approved message templates for re-engagement outside the 24-hour window.
Deal or contact history, multi-agent queues, chatbots, and CTWA-style lead capture — how far WhatsApp is first-class in the product.
Public plan in USD (or clear EUR/USD), trial, and whether Meta message fees are called out separately. Opaque enterprise quotes lower the score.
English UI, WhatsApp Business vocabulary (templates, 24-hour window, WABA), and time until the first shared inbox is live.
What ships natively
We only mark “yes” when the feature is part of the product — marketplace integrations or third-party apps do not count.
- Yes
In-product inbox
WhatsApp opens inside the product on the contact or deal. Browser extensions and third-party modules do not count
- Yes
Official API
The product connects to the official WhatsApp API (WhatsApp Business Platform). Web session, QR code, or “WEB version” do not count
- No
Sales pipeline
Visual sales pipeline
- Yes
Multi-agent inbox
More than one person works the same number, with queue or assignment
- Yes
Native chatbot
Flow builder or conversation agent in the product itself
- Yes
Campaigns
Broadcast or blast to a list, inside the product
- Yes
Meta message templates
Creates or sends Meta-approved message templates
- Yes
Vendor mobile app
App published by the vendor itself
Editorial analysis
Trengo in detail
Trengo is what support leaders buy when WhatsApp must sit next to email. Official API, shared inbox, AI help — not a deal-board CRM.
Who it is for
B2C support and success teams that already think in shared inboxes and want WhatsApp as one channel among many. Pure WhatsApp sales closers usually fit Kommo or Respond.io better.
What drives the score
Inbox and API are strong. Campaigns are present but not the headline. Price is the deliberate drag. Funnel false keeps it honest against sales CRMs.
How we read the sources
Based on trengo.com, the public prices page (Boost/Pro EUR), and the WhatsApp Business product page (official BSP claims).
Frequently asked questions
Is Trengo a sales CRM?
It is an omnichannel customer-engagement inbox. You get contacts and conversation workflows; a visual multi-stage sales pipeline like Pipedrive or Kommo is not the center of the product — that is why `funil` stays false here.
Why is the price score low?
Boost’s public floor (€299/mo billed annually for a 10-user band) is far above Kommo’s $25/seat or WATI Growth. The product can be worth it for support teams; the yardstick still penalizes a high published entry price.
Sources consulted
Everything on this profile comes from the pages below. We did not lab-test the platform.
Profile updated September 26, 2026. Found something outdated? Corrections are welcome.